Planes launches kites: for creator-led app businesses
by Hannah Bradridge ✦ 18 February 2025 ✦ 5 Min Read
Planes, the digital product studio behind category-defining propositions for brands like Ennismore, Lyca Mobile, and AllBright, has today announced the launch of kites: a new offering dedicated to bringing creator-led digital businesses to life.
kites will build on Planes’ track record of working with leading creators like Camilla Lorentzen and Caroline Hirons to build industry-first apps. From winning Google Play App of the Year to Apps of the Day, they've helped creators turn millions of followers into millions of customers.
With the creator economy at a turning point, many creators are looking to secure their income and build future-focused businesses. Apps give creators a powerful way to take control and build a platform that's truly their own.
kites will help creators make the most of this opportunity, partnering with them to turn their influence into a business with real, long-term value. kites will co-invest in creator-led businesses and act as a hands-on partner from initial concept to launch and beyond.
CJ Daniel-Nield, Founder of Planes, said: “Creators have already got the hardest part of building a business covered: distribution. They’ve built engaged communities, they know what their audiences want, and they’ve got the power to reach millions in seconds. kites will help creators unlock this opportunity by giving them the tools, investment, and expertise to turn their influence into a business they own."
"With kites, we’ll continue to partner with ambitious creators to build apps that break boundaries. Planes is still here as your go-to team for building and launching new ventures, no matter your experience or team size. But if you’re a creator dreaming of your next big thing, kites is for you."
To support this mission, kites is launching the creator fund: a £250K fund for creators ready to turn their influence into a business.
Applications for the creator fund are now open.
For more information, visit kites.
